Artist: RZA featuring Method Man and Cappadonna
Song: Wu-Wear (The Garment Renaissance)
Release Date: September 10, 1996
Album: High School High Soundtrack
If there is one thing that I like to do it's stay cool. I don't mean low temperatures in the hot summer either, I mean fresh threads ya knucklehead. So when I want to be at my coolest I look to rap artists and especially bootleggers for guidance and deals. BOOTLEG CLOTHES! Actually, I don't like to wear bootleg clothes...those lousy bootleggers, they take everyone's ideas and just make them cheap and sell them to make money. I'm talking cheap like the collar falls off the first time mall security grabs at you during an escape. You know: CHEEEAAP. So back to bootleggers, or more specifically, the bootleggers who took the iconic Wu-Tang "W" logo and made a t-shirt iron-on or something and then sold it for big bucks while the actual Wu-Tang Clan got nothing. Those guys. Obviously all the Wu fans wanted Wu-Branded merchandise, so the Wu decided to actually sell it themselves and beat those bootleggers, so they made their own clothes (and shoes and hats and everything else). They also made a commercial disguised as a song and threw it on the "High School High Soundtrack" and also released a single. I bought both. I paid to hear two commercials.
Now it's my time, Asian Wu Wear, Cap and fleece wear / One wear plaids the Don will hold the best for all wear /Whut? Finally Meth drops the final "verse" (only two lines) in the same singing/whining voice and for some reason it works, he basically takes the hook and extends it a few lines, then drops two lines with his normal flow. Meth also manages to advertise the clothing brand, but his pitch might not be as effective:
plus boo wear, Wu Wear, what's going on / We're the best of this year, Wu Wear and fleece wear
"Official nasty asses, straight shots in dirty glasses / Wu Wear fleece for you and your stinkin piece"
The rumor is that Method Man was opposed to the whole concept of Wu-Wear, he was even quoted as saying, "I never rock that shit". So listen close: every time you hear him spitting the hook you can hear him dying a little bit inside. Actually, he experiments a little on this song, and sounds good...which is partly a tribute to RZAs production ability.
The song wraps up with Meth rocking the hook over an extended instrumental filled with doorbells and random keyboard pounding. I like it and so do you!
Overall this is a good song and a good commercial. It definitely has a different vibe than most other Wu songs...it almost sounds happy. The clan push their brand hard, and mention other clothing brands about twenty-five times during the four minute song. But it all works...nice job to all the Clan (even Ghost and he wasn't even on this track)!
Wu-wear is still around today, the physical stores are (mostly) closed but they still have an online shop. I don't know who is buying it but they still release new gear. However, it is obviously not a priority: on the Wu-Wear website, the Clan's biography discusses how they are coming together to work on "The W" which dropped almost ten years ago. Maybe they need another commercial/song.
|Yep. I Wu-Tang Wu. (Probably not official Wu-Wear)|